Wednesday, November 26, 2008

Advertising


The reason I don't think this ad is good is because I do not recognize the brand or what the product is exactly. Its clever, but I'm not sure whether it is detergent or something like Shout or stain remover.

This advertisement is too cluttered. The writing is too small and it is not clear what the benefit of this game is over others.

I like this ad because it catches the eye and is very memorable. Also, the message it portrays is clear. Clear message + Memorable = Good Ad


I like this one because I like Legos. Also, the message is clear and memorable, and the product being advertised is very clear. Eveyone knows what legos look like.

I definitely think that advertising is effective. Think of how many buying decisions are based on what we've seen in advertising. One example of when I was influenced by an advertisement was when I saw the 5 dollar foot long ad from Subway. I went out and bought a sub the very next day. Advertisements, however, are less effective when an individual is not in the target market. For example, whenever I see ads on TV for medications for heart burn, I would never go out and buy it because I don't get heart burn.

TV


I tracked my television viewing for a week and found some good results. The programs that I watch prodominately have to do with sports, especially basketball. On almost everyday of the week that I tracked, I watched an NBA basketball game as well as spent time watching highlights on SportsCenter. The week that I tracked also was the week of the Presidential election. I watched programs leading up to it to hear any political news. I also watched Simpsons and Seinfeld through out the week.

From this, I learned that TV provides me with entertainment with regards to sports and half hour shows, as well as political news. This fulfills the need for relaxing entertainment and well as the need for information about politics.

As far as networks tending to provide shows for the LCD, I pretty much agree that that is the case. In the case of shows like Simpsons, Seinfeld (both on FOX), these are shows that would really appeal to anyone, but especially the lower to middle class. These shows protray individuals that live in apartments, or small homes with their families.

I definitely agree that the TV has had a greater impact on society than any other media. Look at how much TV the average American watches. I think a close second would be the internet, and a very good argument could be made in its case, but to this date, the TV still remains a big part of 99% of homes in the nation. Think about how your living room is set up. To face the TV.

Movies


The amount of sex and violence is increasing in motion pictures I think based on both the fact the Hollywood is giving what most of the public wants as well as being based on society's acceptance of what we are given. Personally, if people truly did not want that kind of content in a movie, they would not put it in there. The fact remains that a lot of people do want that kind of content and those that don't typically just accept it. One example is the movie Ocean's 11. I know a lot of people that really like the movie, but are apposed to some of the content in it. These people are just accepting what is given. I have heard other people comment on the movie that do not hold to the same standards that really like seeing that kind of content.

Personally, if I were a movie producer, and I was to make a box office hit, I would completely avoid having sex in the movie. Even though, I know that most box office movies have that kind of content, I would not do it. I would look to make a movie based on a true and inspiring story or something. I do not think I would look to make a comedy, because what the majority of people seem to think is funny these days are sexual, violent, or sacrilegious jokes.