I believe that Public Relations like image consulting can be ethical as long as it is done truthfully. If it is done truthfully, PR can be a very good thing as long as the goal is to show the truth of a company.
Like PT Barnum and his extraordinary claims, these kinds of things certainly happen today. It is what is referred to as puffery, which is a perfectly legal means of building up the reputation of your product or service. One example of puffery would be the channel TBS which is self proclaimed as the "Number one cable network." This does not need to be true, because it is simple puffery. Often, puffery is not true, but presented as if it was true.
No comments:
Post a Comment