Magazines

I went Seagull Book on University Pkwy and they directing me to magazine that is certainly not in my interests. The magazine was "Taste of Home" which is a cooking magazine. The typical reader seemed to be a midage woman probably with kids, that likes to learn about new cooking ideas as well as home decorative things. The reason I came to this conclusion is based on the content and the advertising. The advertising consisted of cook books like "Everyday Slow Cooker and more dish recipes" and "Delectable Desserts". Also, throughout the whole magazine, there were many pictures of middle age woman, including a profile of Katie Brown who is a "life style expert".

The electronic media has had a fairly big impact on the magazine industry in that people have more access to the material in the magazines, but do not buy as many or go look at as many hard copies now that they are available electronically. The best example that I find is the fact that when students look to find information on topics, they have access to magazine articles directly and now do not go look at the hard copies as often. I know that when I want to find a magazine article, I go online and search directly for the articles. The impact of this on the magazine industry is that less people are looking at advertisements which would lead advertisers to not be as prone to buy magazine advertisements.