Radio

99.5 FM - Commonly called "My 99.5" because the station is in theory run by the listeners. There is no DJ that gets on and talks ever. A computer voice, after the song is played, says the name of the song. People can call in, leave a message, and say whatever they want, and it often gets put directly on the air. The music they play is predominantly recent music from current artists, mostly pop and rock, and Indy rock, as well as some older stuff of the same genre. As far as advertising goes, they advertise to the young generation with things like phone advertisements like AT&T as well as fast food places.

103.9 FM - Also called "107.9 The Mix". They play music from the "80s, 90s, and now". A DJ announces the song that will be next played as well as advertisements for the station itself and sometimes mentions promotions going on. Just like 99.5, they play pop and rock. As far as advertising goes fast food places and cell providers are popular advertisers on the station. One example is AT&T. They have a lot of commercials on the station.

KSL news radio - DJs talk about local events, local news as well as national news and weather forecasts. Typical advertising include home improvement products and services, things for kids as well as a lot of car commercials. This shows that the demographic they try to hit with advertising are families with children. They also do sporting events like football and basketball games.

104.3 - Known as "The Cowboy 104.3". A DJ announces songs and other things. If the name didn't already give it away, its a country music station. They do Weather forecasts and some news as well as play music. They also have "the fewest commercials". The advertising is directed towards the older generation families with kids. Advertisements include things like grocery store advertisements, car commercials and home improvement products and services.

107 - Known as "Movin 107". From what I could tell, the station was more geared toward females. With advertisements like the Blue boutique and cosmetology schools as well as playing "girl power" songs, their audience would predominantly be female. There really is no DJ. Pre-recorded voices announce songs and advertise the station.

As far as success is concerned, all of these stations are made possible by advertising paying for them, but the reason that advertisers are willing to put their commercials on the stations is because the stations are successful in grabbing listeners. For 99.5, they allow people in the state of Utah to basically run the station, allowing for these advertisers to see that a lot of people listen based on how many people call in, as well as knowing that a lot of the young generation listen to the genre of music that is played. For 103.9, again the genre of music matches the demographic of the young generation, which a lot of advertisers want to hit. Also,